Coleman and Bob Simpson, “Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution”.
The Brandscape Group of companies support and advise our clients worldwide in design and execution of experiential programmes, word of mouth marketing, advocacy, brand experience centre operation and project development.The Brandscape Converting brand image into equity. Alexander L Biel. Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity.Telegraph: Mercedes-Benz World Guardian: Top Gear Track Experience Radio Times: Top Gear Track Experience The Sunday Times: Top Gear Track Experience.
Brandscape Group employs 75 full time staff. This year over 200,000 people will enjoy a driving experience with us, 30,000 of these in an SUV for brands including SKODA, Land Rover and Mercedes-Benz. We create memorable events and experiences and deliver them impeccably, inspiring, informing and involving our clients’ customers, dealer staff or international press.
Use of ethics criterion in process of working on consumer decisions has gained popularity now a day. This can be used as way of strong consumer and production model.
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CONSULTING. We make it our business to stay at the forefront of experiential strategy, operational expertise, and technical delivery. We focus on clarity of goals and communication.
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Essay The Case Analysis: Haier And The Industry The case analysis will characterize Haier and the industry they serve through global operations and strategic ventures. The analysis will include Haier’s timing of entry, location selection, and modes of entry, while leveraging the company’s differences between home and foreign countries.
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BRANDSCAPE was established in the year 2013 and in a short period of time.we were able to achieve a big database of customers and that goes back to the service and the quality of work we provide. Satisfying a customer is the key to the success of any business, therefore and for the assurance of keeping a keen relation with the customer, we follow up on the job from A to Z.
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